During GDC 2016, Sony finally unveiled the retail price point of the PlayStation VR headset at $399, coming October 2016. All PSVR owners will receive The Playroom VR for free as a download. Sony also announced an exclusive Star Wars: Battlefront experience developed by DICE.
The Oculus Rift and HTC Vive are priced at $599 and $799, respectively, and require powerful gaming PCs to get the full advantage out of them each. Combined, the entry price could easily rise to $1,500. The PSVR is designed to be not only cheaper, but less powerful as well, as it’s targeted at capturing the general audience instead of focusing on the enthusiast consumers.
Source: PSVR Price Announced